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Amidst the unprecedented challenges posed by the COVID-19 pandemic, North Sea, acquired in 2021 by Joey’s group, demonstrated remarkable adaptability and resilience. With restaurant closures disrupting traditional distribution channels, North Sea swiftly pivoted its operations to meet the evolving needs of consumers. Recognizing the growing demand for high-quality seafood delivered directly to individuals’ doorsteps, North Sea launched its online shop, offering a diverse array of fresh, live, and frozen products. This strategic move not only ensured the continued availability of premium seafood but also provided a lifeline for North Sea amidst uncertain times.

Leveraging its expertise in local distribution, particularly in Calgary, North Sea capitalized on its established network to efficiently source and deliver seafood products to customers across Canada. From succulent fresh catches to carefully curated frozen selections, North Sea’s online shop became a go-to destination for seafood enthusiasts seeking convenience without compromising on quality. By seamlessly transitioning to e-commerce, North Sea not only sustained its business but also expanded its reach and customer base, cementing its position as a trusted provider of premium seafood in the digital landscape. This agile response to market dynamics underscores North Sea’s commitment to innovation and customer satisfaction, driving its continued success in the ever-evolving food industry.

In 2024, North Sea expanded its presence into a location at Crossroads Market. They have continued the legacy of the historic Billingsgate Seafood Market, after the tragic passing of its owner Bryan Fallwall. They have focused on keeping the counter stock with the usual Canadian Fish, but also introduce fish varieties that might be new to the current market.

Check out their online shop here: northsea.ca